The new book from Dr. David Dunne about how design thinking is working in organizations.
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Design thinking isn't easy. Many organizations have embraced design thinking as a fresh approach to tackle a fundamental problem: how to innovate in the face of rapid and disruptive change. But design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures, and the promises of design thinking are left unrealized.
The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges and tensions organizations face when developing creative strategies to solve problems. Through compelling examples and stories from the field, David Dunne explains how the best organizations, including Procter & Gamble and Pfizer, are dealing with these challenges, and what lessons can be drawn from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking while offering a way forward.