The new book from Dr. David Dunne about how design thinking is working in organizations.

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What’s Inside:


Design thinking isn't easy. Many organizations have embraced design thinking as a fresh approach to tackle a fundamental problem: how to innovate in the face of rapid and disruptive change. But design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures, and the promises of design thinking are left unrealized.

The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges and tensions organizations face when developing creative strategies to solve problems. Through compelling examples and stories from the field, David Dunne explains how the best organizations, including Procter & Gamble and Pfizer, are dealing with these challenges, and what lessons can be drawn from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking while offering a way forward.

Advanced Praise for Design Thinking at Work:

Drawing on a wealth of research and real-world examples, David Dunne lays bare the tensions that face organizations when they try to shift to a more human-centric, design-driven way of working – and he provides insight into how to navigate those tensions to get results.
A must-read for any leader determined to challenge the status quo within their organization.
— Chris Ferguson, CEO, Bridgeable, and Adjunct Professor, Faculty of Law, University of Toronto
In Design Thinking at Work, David Dunne makes a notable contribution to the theory and practice of design thinking by identifying the three fundamental tensions – inclusion, disruption, and perspective – that every design thinker must constructively negotiate in order to produce great outcomes.
— Roger Martin, Institute Director of the Martin Prosperity Institute and the Michael Lee-Chin Family Institute for Corporate Citizenship, Rotman School of Management
David Dunne tells remarkable stories of how leaders of innovation use design to plan their products, services, and even their organizations.
Furthermore, he explains the principles that others can use to surprise and delight users, and simply surprise their competitors.
— Patrick Whitney, Robert C. Pew Professor of Design, Institute of Design, Illinois Institute of Technology
Design Thinking at Work is a welcome contribution to our knowledge about how to actually make design thinking work and very valuable for those leading the way in organizations!
— Jeanne Liedtka, Professor of Business Adminstration, Darden School of Business, University of Virginia